888111 Course: Innovative Entrepreneurship Theory and Practice
Become an Innovative Entrepreneur
The ultimate resource for the innovative entrepreneurship theory and practice course that includes all the materials, the lessons, vocabulary, course objectives and deep guides into the essential activities.
Week 1: Course Introduction
- The first week we introduce the course, what is the course about and also introduce the group project.
- The course details are available either in a pdf document or webpage, both are available in the course beginner help section above.
core values web page (also below in blue)
Week 1: Core Values
All the materials and information you need to find your core values: How to Find Your Core Values
Week 2: Introduction to Innovation and Entrepreneurship
Innovation is not invention. What is Innovation Entrepreneurship. People in Innovation. Is innovation important?
- Lesson 3 Innovation & Entrepreneurship
- Lesson 4 Empathy maps – also see helpful website, link below
Week 2: Empathy Maps
All the materials and information you need to complete an empathy map: Guide to Empathy Maps for Students
Week 3: Opportunity for Innovation
Internal & external opportunities
Where does innovation come from?
Week 3: Personas
All the materials and information you need to complete a customer persona: Understand Customers with User Personas
Week 4: Dynamic Innovation
creative destruction
disruptive innovation
low cost innovation
Week 4: Leadership Style
All the materials and information you need to determine what type of leader are you: Leadership Style Activity for Students
Week 5: Competitive Advantage for Entrepreneurs
strategies
differentiation
adoption
competitive advantage
competitive advantage case study
Week 5: SWOT and TOWS Analysis
All the materials and information you need to analyze your business: SWOT analysis for Students and TOWS analysis
Week 6: Core Values, Vision and Mission Statements
company values
mission statements
Innovation Review and Midterm Exam Preparation
A review lesson to help with the midterm exam preparation will appear here before the midterm exam week.
How to write a business strategic plan
Follow the stages in the business strategic pyramid to create, implement and achieve your mission. Good luck!
Week 8: Minimum Viable Product and Prototyping
Design
Prototyping
Pivoting
Product design walkthrough
Week 8: Business Model Canvas
All the materials and information you need to describe your business What is a business model canvas?
Week 9: Business Plan (part 1 & part 2)
What is a business plan?
Do you need a business plan?
Writing a business plan
Inside a business plan
Mission & culture: Your dreams for the organization
Company Description – background & track record
Opportunity – analysis & research
Market Strategy & Plan – reaching customers
Management & operations – making the plan happen
Financial analysis & projections – translating action into money
executive summary cover page table of contents appendices
Week 10: Construct a Business
business legal structures
teamwork, roles, networking
Intellectual Property
Week 11: Pitching
Week 12: Marketing
P’s of marketing
new ‘P’s of marketing
Week 13: Finances
Financial Planning
Financial Statements
Start-up investment
Innovation Review and Final Exam Preparation
A review lesson to help with the final exam preparation will appear here before the final exam period.
Week 14 & 15 Review and Pitches. Good luck to every group for your pitches and all of your exams!
lessons
- Week 1 Monday November 11 – Lesson 1 Course Introduction, Innovation and introduction to the Group Project (pdf download)
- Week 1 Thursday November 14 – Lesson 2 Core Values Exercise
- Week 2 Monday November 18 – Lesson 3 Innovation & Entrepreneurship