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Digital Innovation Development for Entrepreneurs:
Course Introduction
3 credit course – 3 (3-0-6)
Course Description
Overview of innovation development from product (or service) research and development (R&D) to minimum viable product (MVP), prototyping, to product testing.
Including human cognitive design considerations, web-based analysis, design and development, product development, and practical product research, analysis, development, prototyping, to the process of innovation design and evaluation.
Course Objectives
Students are able to
- explain the concepts of product research & development for digital innovation
- understand and apply good design and digital innovation development principles
- design and evaluate a digital innovative product or service prototype
- work as a team for carrying out a project, as well as be able to present their project effectively in both oral and written forms for entrepreneur
Course Details
lessons: Tuesday, Friday
11 am – 12.30
ICB 1210
drseamuslyons@gmail.com
Assistant Professor Computer Science
Qualified English Teacher
International College of Digital Innovation, Chiang Mai
https://www.icdi.cmu.ac.th/About/AcademicStaff.aspx
course syllabus and timetable are below in tables (see course content and course timetable below)
Important Dates
- weeks 1 to 8: 17th June to 9th August 2024
- reading week: 13th – 18th August
- mid-term exams: 19th – 25th August
- weeks 9 to 15: 26th August to 11th October 2024
- final exams: 15th – 27th October 2024
No classes (closed/event)
- week 2 Thursday 27th June, teachers day – no morning classes
- week 6 Monday 22nd July, Asahna Bucha day – no classes
- week 7 Monday 29th July, King’s birthday – no classes
Method of Evaluation
- 10% participation
- 25% midterm exam
- 40% project
- 25% final exam
see page bottom for the scoring criteria
Project Assignment
- Draft Proposal – week 2
- Proposal & Inquiry- week 4
- Design – modelling – week 8
- Design – prototype – week 13
- Demonstrations – week 14
Deliverables & Deadlines
- Draft Proposal – week 2
- Proposal – week 4
- includes contextual inquiry
- Progress Report – week 8
- includes models
- Final Report – week 14
- includes design/testing
- Presentations – week 15
Course Content
Course Content | Hours |
Introduction to digital innovation research & development | 6 |
Digital innovative product research | 6 |
Human cognition for digital innovative design | 6 |
Digital innovative product analysis | 6 |
Web-based digital innovation & design for entrepreneurs | 6 |
Digital innovative product prototyping for entrepreneurs | 6 |
Digital innovative product development for entrepreneurs | 4.5 |
Digital innovative product testing for entrepreneurs | 4.5 |
Introduction to digital innovation research & development | 6 |
Total | 45 |
Course Timetable
Mon | Thurs | Monday | Thursday |
17-Jun-24 | 20-Jun-24 | Course Introduction | Project – Contextual Design |
24-Jun-24 | 27-Jun-24 | Usability & Guidelines | teachers day (am) |
1-Jul-24 | 4-Jul-24 | Principles & Theories | Lab 1: Contextual Inquiry for Digital |
8-Jul-24 | 11-Jul-24 | Perceptions | Lab 2: Contextual Design – modelling I |
15-Jul-24 | 18-Jul-24 | Limitations | Lab 3: Contextual Design – modelling II |
22-Jul-24 | 25-Jul-24 | Asahna Bucha | Lab 4: Contextual Design – modelling III |
29-Jul-24 | 1-Aug-24 | King’s birthday | Cognition – Memory |
5-Aug-24 | 8-Aug-24 | Learning | review |
12-Aug-24 | 15-Aug-24 | reading week | reading week |
19-Aug-24 | 22-Aug-24 | midterm exams | midterm exams |
Mon | Thurs | Monday | Thursday |
26-Aug-24 | 29-Aug-24 | Web usability | Lab 5: Contextual Design – models to design |
2-Sep-24 | 5-Sep-24 | Web design & navigation | Lab 6: Contextual Design – affinity diagram |
9-Sep-24 | 12-Sep-24 | Web diffusion 1 | Lab 7: Contextual Design – storyboarding |
16-Sep-24 | 19-Sep-24 | Web diffusion 2 | Lab 8: Marketing plan |
23-Sep-24 | 26-Sep-24 | Ethics | Lab 9: Design to Prototype to Testing |
30-Sep-24 | 3-Oct-24 | UX – Multi-device design | review |
7-Oct-24 | 10-Oct-24 | Demonstrations | Demonstrations |
14-Oct-24 | 17-Oct-24 | final exams | final exams |
21-Oct-24 | 24-Oct-24 | final exams | final exams |
Scoring Criteria
Grade | Score |
A | 80 % or higher |
B+ | 75 % or higher |
B | 70 % or higher |
C+ | 65 % or higher |
C | 60 % or higher |
D+ | 55 % or higher |
D | 50 % or higher |
F | lower than 50% |
Course Confirmation to Students
I have clearly informed you about:
- the course objectives,
- course syllabus,
- methods of evaluation,
- scoring criteria
- and supporting documents
To achieve:
- all course contents determined in the course objectives
- logically organized the lessons with a clear well-ordered structure
- teaching content is consistent with the course outline
- evaluation methods and criteria are suitable for the course content, and the evaluation is consistent with the learning objectives of the course
- the amount of work or activity that is scheduled to be executed apart from study time is consistent with the duration
- teaching media and materials support the students’ learning
I will
- Encourages you to think and research on their own and encourages them to practice critical thinking
- Motivated you to think, analyse and solve problems critically, based on the contents covered in class.
- Listened and responded well to your questions either in class or outside of class.
- Use a variety of teaching techniques, methods and materials to stimulate the students’ interest and facilitate their understanding
- Recommend resources for outside-classroom learning; including supplementary documents and texts