888111

Innovative Entrepreneurship Theory and Practice

a title of innovation with Innovative Entrepreneurship Theory and Practice stages represented by eight icons from vision to success

Course Details

Innovative Entrepreneurship Theory and Practice

3 (3-0-6) (888111)

Section 701

MTh 14.30-16.00  RB3201

Lecturer: Dr Séamus Lyons

Course Type: Lecture, Assessment:   A-F

Course Description

This course will provide theoretical and practical experience for students in the development of innovative entrepreneurship. Design Based and Entrepreneurial thinking are an assortment of 21st century skills, and students will learn how to apply these concepts in the development of their own startups.

 

By the end of the semester students will work in teams to develop their own start up, from ideation to business plan to rocket pitches. They will have an opportunity to execute them in a real-life context.

Course Objectives

Students are able to

  1. Develop a business model canvas
  2. Define actionable steps towards launching a startup
  3. Present their startup as a rocket pitch

Topics

  • Financial preparation for innovative entrepreneurial ventures
  • Social entrepreneurship and the global environment for innovative entrepreneurship
  • Creativity and innovation
  • Marketing challenges for innovative entrepreneurial ventures
  • Ethical and socially-responsible innovative entrepreneurship
  • Effective innovative business plan development
  • Business pitching
  • ·Economics for innovative  entrepreneurship
  • Creation and protection of intellectual property
  • Technology for innovative entrepreneurship

Lesson Details

lessons: Monday, Thursday
2.30 pm – 4.0 pm
RB 3201
November 11th to March 21st

Dr. Séamus Lyons
drseamuslyons@gmail.com
Assistant Professor Computer Science
Qualified English Teacher
International College of Digital Innovation, Chiang Mai
https://www.icdi.cmu.ac.th/About/AcademicStaff.aspx

course syllabus and timetable are below in tables (see course content and course timetable below)

Method of Evaluation

  • In addition to the mid-term and final exam, students are expected to collate work over the semester into a project that involves a report, a presentation (pitch), and several items of coursework set throughout the course (e.g. business model canvas).
  • Students must attend both the midterm and final exams.
  • Scoring assessment ranges from A to F grades.

Grading

  • 15% attendance and participation
  • 15% project progress report (before midterm)
  • 20% midterm exam
  • 15% project final report
  • 10% project group pitch
  • 25% final exam

see page bottom for the scoring criteria

Group work and pitch is in two parts, pre- and post-Mid-term

Grading Criteria

 

Scores

0-49.99

50-54.99

55-59.99

60-64.99

65-69.99

70-74.99

75-79.99

80-100

Grade

F

D+

D

C

C+

B

B+

A

Artificial Intelligence (e.g. Chat GPT) may not be used in graded parts of the course, e.g. assignments and exams.

Plagiarism (copying) without attribution (saying where you got information from) is cheating and will be dealt with accordingly.

Students caught cheating will be subject to CMU disciplinary procedures which could lead to failing the course and/or being dismissed from the University.

Assignments

See the course introduction lesson for full details of the group project.

Course Rules

  1. Any kind of cheating is prohibited and allows no tolerance. Noted that duplicated copy & paste from the web or AT (e.g. chatGPT) is considered as “cheating”.
  2. Common sense applies in any situation. However, if any suspicion still persists, do ask earlier.
  3. Submission after deadline will result in a mark deduction. It is suggested to submit earlier, as soon as you can. Any excuse must be backed up with official document.
  4. Students must keep an evidence by taking photos or screen capture of submission and keep them until the final exam.
  5. Withdrawal of the course could be made officially before the deadline (normally week 9 to 11)
  6. Lecturer reserves the right to make a decision whenever any ambiguity arise.

In-person attendance is mandatory, unless students have a very good reason not to (including with written proof, e.g. medical note).

Attendance will be checked regularly, and students missing lessons will be expected to provide valid reasons for any absences.

As per CMU regulations, any students not attending at least 80% of classes may not be allowed to take the final exam.

Course Content

 

Introduction to innovation, the course, and the group business idea task.

Introduction to entrepreneurship and its relationship to innovation.

Importance of core values to business.

Understanding customers, including using empathy maps and personas.

Identifying opportunities for innovation, and creativity.

Strategy and competitive advantage, including SWOT and TOWS analyses.

Mission statements.

Business models and the Business Model Canvas.

Presenting and pitching a business idea.

Prototyping.

Business plans.

Constructing a business – teams, leadership, business legal structures, intellectual property.

Marketing.

Financing.

Final Exam review.

 

Course Syllabus

The first lesson in each week will be a theory lesson; the second lesson will typically be a more practical workshop session to help you to develop your group innovation portfolio.

Grey = No lesson

w/c

wk

Topic/activity

 

 

Monday (2.30-4 pm)

Thursday (2.30-4 pm)

11th Nov

1

1. Course Introduction

2. Core values

18th Nov

2

3. Innovation & Entrepreneurship

4. Empathy maps

25th Nov

3

5. Opportunities for innovation

6. Customer personas

2nd Dec

4

7. Dynamic innovation

No class

9th Dec

5

8. Competitive advantage

9. SWOT and TOWS analysis

16th Dec

6

10. Mission statement & report writing

11. Core values, vision and mission statements

23rd Dec

7

review & exam preparation

No class

30th Dec

 

Reading week

6th Jan

 

Mid-term exams

13th Jan

8

12. MVP/prototyping

13. Business Model Canvas

20th Jan

9

14. Business plan

15. Business plan (continued)

27th Jan

10

14. Constructing a business

Group project work

3rd Feb

11

15. Presentations and pitching

Group project work

10th Feb

12

16. Branding and marketing

17. Marketing

17th Feb

13

18. Financials

19. Finances

24th Feb

14

review & exam preparation

Group presentations

3rd Mar

15

Group presentations

Group presentations

10th Mar

 

Final exams

17th Mar

 

Final exams

Scoring Criteria

Grade

Score

A

80 % or higher

B+

75 % or higher

B

70 % or higher

C+

65 % or higher

C

60 % or higher

D+

55 % or higher

D

50 % or higher

F

lower than 50%

Course Confirmation to Students

I have clearly informed you about:

  • the course objectives,
  • course syllabus,
  • methods of evaluation,
  • scoring criteria
  • and supporting documents

To achieve:

  • all course contents determined in the course objectives
  • logically organized the lessons with a clear well-ordered structure
  • teaching content is consistent with the course outline
  • evaluation methods and criteria are suitable for the course content, and the evaluation is consistent with the learning objectives of the course
  • the amount of work or activity that is scheduled to be executed apart from study time is consistent with the duration
  • teaching media and materials support the students’ learning

I will

  • Encourages you to think and research on their own and encourages them to practice critical thinking
  • Motivated you to think, analyse and solve problems critically, based on the contents covered in class.
  • Listened and responded well to your questions either in class or outside of class.
  • Use a variety of teaching techniques, methods and materials to stimulate the students’ interest and facilitate their understanding
  • Recommend resources for outside-classroom learning; including supplementary documents and texts

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